The local map pack, also known as the “local 3-pack”, is the most prominent feature of a local SERP and it displays the top three local businesses that match the user’s query. These businesses are displayed on a map along with their location, reviews, and contact information.
Local business listings, also known as “local organic listings”, are the non-paid results that appear below the local map pack. These listings include important information such as business name, address, phone number, and website, and they play a crucial role in helping users find the information they need to make informed decisions.
Local advertisements are paid ads that appear in a separate section above the local organic listings. These ads are often marked with a “sponsored” label and they typically include a business name, website, and phone number.
Finally, the local knowledge graph displays additional information about a business, such as its hours of operation, reviews, photos, and more. This information is pulled from various sources and it provides users with a comprehensive overview of the business.
In conclusion, the local SERP anatomy is crucial for local businesses to understand as it determines how their business will appear in response to local search queries. By optimizing their local listings, businesses can increase their visibility and drive more traffic to their website, which can ultimately lead to more customers and higher revenue. Call IBROSE LOCAL SEO today.